The European experience of the welcoming world The Swedish Tourism Board, Swedish Hotel and Restaurant Association and the Federation of Swedish Retailers initiated a program with the aim to make Sweden one of the most welcoming Nations in the word. Since then, over 2000 seminars have been conducted involving tourism destinations and business.
Hostmanship Development Group (VÄRDSKAPET) in Sweden was formed aiming at inducing Hostmanship in all aspects of society, by offering books, seminars, workshops etc to leaders and staff.
The experience shared between Hostmanship Development group in Sweden and Hostmanship Uganda has to date led to the partnership between the two companies to effect the training and expansion of the Hostmanship philosophy to Ugandans and later to the entire African continent.
In Uganda alone, about 30 seminars have been held and a team of certified Hostmanship trainers has been developed to expand on the training process.
